Baha Jebali I build stuff with passion
Available for freelance Based in Tunis, Tunisia

I tell stories and solve problems for a living.

Listening to what clients have in mind and working with them to achieve their vision has been very rewarding in my career.

I firmly believe that abstract ideas are meant to be stress-tested, and pushed to their limit, if we want to build something meaningful.

Person in a yellow shirt at a vinyl turntable surrounded by records
What I do, framed as an adapted action cycle A vision sits at the top and the world at the bottom. On the left, two questions descend from vision toward the world: how do I work this, and what can I do. On the right, two questions ascend from the world back to the vision: what happened, and is this what I wanted. A dashed field around the four questions is labelled "What I'm in charge of". YOUR VISION THE WORLD How do I work this? What happened? What can I do? Is this what I wanted? What I'm in charge of
Adapted from The Design of Everyday Things by Don Norman

Where do I come
into play?

You have built real expertise over the years, with the network to match. However, if your vision only lives inside your company, the world is deprived of what you really have to offer.

I work out what can be made with what you have, and I make it. Then I check how the world reacted against what you wanted and ensure that our vision ends up with an accurate medium.

It's about
the judgement,
not the tool

Nevertheless, here is my tool stack


The spark

I was seven when I found the door to what would lead me to my journey. Long before I knew what design or code even meant, I was gifted a computer with video games installed.

Curious enough, I stumbled upon a file called "player.bmp" on GTA Vice City. I opened it in paint, scribbled something and didn't think much of it.

I can't describe my satisfaction when I realized that the edits were applied in the game!

Screenshot from GTA Vice City
Collage of edited game texture files

Customization and modding

The more I played video games, the more I was exploring different ways to bend their worlds to my vision. Often, it was beyond what the game itself had to offer.

I was on a mission: looking for better tools, teaching myself whatever software I could find, and picking up just enough code to get by.

Before I picked up any jargon, being afraid of breaking something I loved made me think of best practices.

I later discovered that I was implementing "systems" and doing "backups".

A boy playing a game on an early desktop computer

Decades of taming the spark

I tried talking myself out of it, and maybe getting a stable job.

However, my curiosity, and passion for problem solving wouldn't stop hurling for me to pursue a creative journey. Believe me, not even obtaining a Master's Degree in Accounting helped.

There was this fire that drove me to take a gamble on myself and do what I always wanted to do.

I vowed to myself that I'd much rather die trying than reach my fifties with regrets, haunted by a "what if?".

A graduate in cap and gown holding a puppy

The leap(s) of faith

My journey is the furthest from linear, and took the most unorthodox trajectories, from accounting and auditing to helping companies achieve their visions.

Not only did I survive, I thrived! The best part about this journey is that I really met super awesome and super talented friends along the way. I also talked myself into rooms that I only dreamed of.

One of the main questions that crossed my mind was “would the younger me be proud of how I’m currently steering my life?” If only he could see what I was able to achieve and the super cool people that I got to work with!

Silhouette of a bird perched on a bare branch
“A bird sitting on a tree is never afraid of the branch breaking, because its trust is not on the branch but on its own wings.”

Pieces of me


I collect physical copies of my favorite albums

2026 reading list

  • Currently reading

    • The Design of Everyday Things by Don Norman
    • The Creative Act: A Way of Being by Rick Rubin
    • Universal Principles of Design by William Lidwell, Kritina Holden and Jill Butler
  • On my reading list

    • Bluebeard's Castle by Anna Biller
    • 12 Notes: On Life and Creativity by Quincy Jones
    • My System by Aron Nimzowitsch

Films that heavily influenced my creative approach to projects